Our Story

About VIEM, why us.

Hello hey friend/ ore/ shamwari/ chale

I’m Vimbai, the founder of VIEM, named after my initials VM. Everything at VIEM is personalised either by hand or machine on a made to order basis. Based in London UK all the products are packed and shipped to you by us, no third party. 

My brand represents those who embrace the importance of being different while also accepting the need to fit in. 

As the token back girl, I had always compromised my sense of identity just to feel seen and valued. Somewhere between constantly shortening my name, tolerating views I didn’t share or adjusting my accent I decided it was time to accept and embrace my name as my crown.


On the search to find representation within the brands I enjoyed shopping with, I discovered they lacked diversity and rarely featured people who either looked like me or those I could relate to. This inspired me to start VIEM.


Having been featured in Forbes and Vogue I endeavour to continue to design, create and sell products which empower originality and encourage women to be proud of their identity. 

An added bonus is that we try our best to do our small part for this very generous planet we are all calling home. 


Well firstly, we only keep a very small amount of stock to avoid wastage. This means your products are made after you order, so you may have to wait a little longer than a few days but on the plus side we won’t run out of stock because as you order it's made for you. Our manufacturers can work really quickly but we would rather not disappoint you so we advise waiting between 2 - 3 weeks to get your order, it will be worth it. 

Secondly, but equally important, all our packaging is either recycled, biodegradable or plastic free. Any plastic we do use is repurposed (it’s packaging provided by our manufacturer). We avoid purchasing any extra plastic. 

Want to know more? Feel free to jump in our DMs, either myself or a member of my very small team will respond to any of your questions. I can't wait to grow with you all. 

Thank you for coming, I hope you love what we create. 

Vimbai X